2000 epix CHALLENGE #1

Free PC's or Free Online access with the purchase of a computer is the current trend in the ISP/Online industry. Develop a plan detailing how epix Internet Services can provide a free PC for new and existing users.

Background Information:

In recent years there have been many new and innovative ways at making money on the Internet. Making money as an ISP can be difficult, and customer churn (loss) is a big reason for lack of profitability.

One of the most recent avenues being pursued to minimize churn or sell advertising is to offer customers a Free PC in exchange for advertisements on screen or maintaining an account for a specific length of time.

Suggested Approaches to the Problem:

*Research available avenues for customer retention and options to reduce churn of customers.

*Review websites outlining the current trend:

*Outline the cost savings per customer retained versus churned.

*Take into consideration the benefits of an extended relationship and the price of getting a new one.

*Outline benefits to epix position in the regional market to be offering such a service.

*Research the value of the equipment being offered in the promotions as well as market predictions.


Research the current trend in customer promotions available. Provide a review and comparison of the services along with market predictions for success.

Provide a recommendation to epix for providing a similar service or a statement to consumers if we can't match the offers. How do you answer the following question: "Why doesn't epix offer me a free PC if I sign up with them?"

If it can be financially feasible for epix to provide such a service, provide a detailed project plan to do so. The plan should include:

1.  Price of hardware offered List
2.  Price of hardware offered (cost)
3.  Cost of losing the customer
4.  Value to epix in gaining the customer

Oral Presentation:

If you are selected to give an oral presentation for this problem, the presentation will be held at CTE Headquarters, 100 CTE Drive, Rt. 309, Dallas, PA.  You will be given directions and notified of the exact date and time later.

[Frequently Asked Questions]

[The Official Rules][The Judging Process]

[The Contract][Registration Form]

[2001-02 Schedule][2001-02 Challenges]

[2001 Winners][Participants' Letters]

[1999 Challenges][2000 Challenges]
[2000 Winners][2001 Challenges]

[Meet the People][Home]

Please send any comments, additions, or suggestions about this web site to
Dr. Dan Holt.

Copyright:  All rights reserved.  Let's Get Real, Inc. grants permission to distribute paper copies of this document for educational or advocacy purposes, provided that no fee is charged (not even to cover costs). 

This document may be linked to your site.