Recommend how PPL Resources can better use its Internet site to give viewers a true picture of its operations and capabilities; encourage shareowner investment in the company; attract new industrial and commercial customers; project a positive image on Wall Street; provide customers with on-line services; and attract new employees.Background Information:
PPL Resources is a changing and growing company. The company provides
a myriad of energy services through its subsidiaries: PPL Inc., PPL EnergyPlus,
PPL Global, PPL Spectrum, Penn Fuel Gas, H.T. Lyons, McCarlÕs Inc., McClure
Company, and Western Mass. Holdings. Many Pennsylvania customers donÕt
realize that PPL Resources is actually a global company. It has investments
in the United Kingdom, Chile, and Spain. Yet, it hasnÕt forgotten its roots
right here in Pennsylvania. The Internet is truly a Òworldwide communicationsÓ
vehicle.
*Research PPL ResourcesÕ site to become familiar with our services and subsidiaries.
*Research the other ÒtopÓ Internet sites in the country.
*Research other electric utility sites.
*Review PPL ResourcesÕ site ( www.pplresources.com ) and make recommendations on how PPL Resources can improve its site. WhatÕs missing? What should PPL Resources be showcasing on its site?
*Is the PPL Resources site easy to navigate?
*Is the site customer friendly?
*Does the site tell the Òwhole storyÓ about PPL Resources and its family of companies?
*What services are missing from the site?
*What kinds of services does the general population want from the Internet?
Suggested Research Areas:
PPL Resources homepage www.pplresources.com
PPL Resources current organization chart
PPL Resources summary annual report
On the Internet: http://dir.yahoo.com/Business and Economy/Companies/Utilities/Electric/
The student team is expected to recommend how PPL Resources can improve upon its current Internet site to produce the greatest benefits for the company and its stakeholders. The recommendation should include areas of weaknesses, strengths, and suggestions for improvements. Also, consider which Department or Departments in the PPL organization should have responsibility for making sure PPL Resources Internet site is always current and up to date.
If you are selected to give an oral presentation for this problem, the presentation will be held at PPL Headquarters in Allentown, PA. You will be given directions and notified of the exact date and time later.