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2000/01
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2001/02 Challenges


Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products, and has a variety of international operations. Hershey's 2001/02 challenge was to recommend how Hershey Direct can better utilize its Internet site to generate more sales during the holiday and non-holiday periods by providing the viewer with a unique and fun reason to purchase Hershey's Gifts for all their gift-giving needs.
 

PPL Corporation is a worldwide energy corporation. PPL generates electricity at power plants in the northeastern and western United States, sells electricity in key U.S. markets, and delivers energy in Pennsylvania, the United Kingdom, and Latin America. View the 2001/02 Let's Get Real PPL Challenge #1 and PPL Challenge #2.

StudyAbroad.com is the #1 online resource for study abroad information including a comprehensive directory of study abroad programs and destination information. StudyAbroad.com's 2001/02 #1 challenge was to define the ideal components that comprise a post-secondary education experience for U.S. students. Discuss both traditional and non-traditional components. Explain why each would be ideal and predict the likelihood of mainstream acceptance. StudyAbroad.com's 2001/02 #2 challenge was to outline and describe effective way(s) for StudyAbroad.com to differentiate the U.S. and non-U.S. markets and identify, analyze and discover ways in which to serve the needs of each market.

  


View the 2001/02 Winning Teams

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