Hershey Foods Corporation is the
leading North American manufacturer of quality chocolate and non-chocolate
confectionery and chocolate-related grocery products, and has a variety of
international operations. Hershey's 2001/02 challenge was to recommend how
Hershey Direct can better utilize its Internet site to generate more sales
during the holiday and non-holiday periods by providing the viewer with a unique
and fun reason to purchase Hershey's Gifts for all their gift-giving needs.
PPL Corporation is a worldwide energy corporation.
PPL generates electricity at power plants in the northeastern and western United
States, sells electricity in key U.S. markets, and delivers energy in
Pennsylvania, the United Kingdom, and Latin America. View
the 2001/02 Let's Get Real PPL Challenge #1 and PPL
StudyAbroad.com is the #1 online resource for study abroad information
including a comprehensive directory of study abroad programs and destination
information. StudyAbroad.com's 2001/02 #1 challenge was to define the ideal
components that comprise a post-secondary education experience for U.S.
students. Discuss both traditional and non-traditional components. Explain why
each would be ideal and predict the likelihood of mainstream acceptance.
StudyAbroad.com's 2001/02 #2 challenge was to outline and describe effective
way(s) for StudyAbroad.com to differentiate the U.S. and non-U.S. markets and
identify, analyze and discover ways in which to serve the needs of each market.
View the 2001/02