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Be sure to review the schedule and
procedures for submitting a solution.
Challenge #1 by Hershey Foods Transportation Department:
Background: Recruiting and retaining drivers has proven to be extremely difficult in the refrigerated carrier business, costing Hershey Foods and our carriers. Turnover for refrigerated carriers is close to 100%. This causes an added expense for our carriers that is passed from them to Hershey Foods and eventually to our consumers. Develop a survey to determine the reasons behind this high turnover and recruiting difficulty. Who would the survey go to, how would it be administered & tabulated, and what would the questions be?Details: What questions would you ask either a carrier, driver or potential driver to determine what is lacking in the industry and what we could realistically do to rectify the problem? Remember, throwing money at the problem doesn’t always work and would increase the cost of our products. How would you recommend the survey be administered? How would you ensure candid responses? Suggested Approaches/Considerations: Be creative! Think of questions that would prompt realistic answers Resources: American Trucking Association, Individual Transportation Companies Judging: We are looking for something realistic, innovative, and easy to administer. Challenge #2 by Hershey Foods US Marketing:
Background: Hispanics are a
strong and growing force in America, but are being underserved by Hershey
Foods. Recent initiatives to address this include signing popular Mexican
singer Thalia to a 3-year spokesperson contract and the acquisition of the
Mexican confectionery company Lorena - which markets the popular Pelon Pelo
Rico brand. They export the brand to the US, but it is currently
underdeveloped here. Details: Hershey is considering what the appropriate role is for the web in marketing to Hispanic teens. Expectations: Investigate how companies are successfully marketing to Hispanic teens via the web in the US. Identify opportunities for Hershey to leverage the web to meet it's objectives in marketing to this target. Recommend appropriate strategies, plans and tactics including budget direction. Resources:
Hershey Foods Challenge Schedule and Procedures: Step #1: Registration Forms Submittal (also complete written proposal submittal instructions, below) — Be sure to view the rules, registration and forms. You must submit completed registration forms and contract forms for a Hershey Foods Challenge via US postal mail to:
Step #2: Written Proposal Submittal (also complete registration forms submittal instructions, above) — You must submit your written proposal for a Hershey Foods Challenge in acceptable electronic format* via e-mail to:
Step #3: Oral Finals Notification — If your solution is selected as a finalist, your team coordinator will be notified by February 25, 2005 that your team has been chosen to present your solution at the oral finals. The finals will be held on Tuesday, April 5, 2005 at Hershey Foods Corporate Headquarters, 100 Crystal A Drive, Hershey PA.
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