Hershey Foods Corporation is the
leading North American manufacturer of quality chocolate and non-chocolate
confectionery and chocolate-related grocery products, and has a variety of
Be sure to review the schedule and
procedures for submitting a solution.
by Hershey Foods Transportation Department:
"Develop a survey to determine the reasons behind the high turnover and
recruiting difficulty in the refrigerated carrier business."
Recruiting and retaining drivers has proven to be
extremely difficult in the refrigerated carrier business, costing Hershey
Foods and our carriers.
Turnover for refrigerated
carriers is close to 100%. This causes an added expense for our carriers that
is passed from them to Hershey Foods and eventually to our consumers.
Develop a survey to determine the reasons behind
this high turnover and recruiting difficulty. Who would the survey go to, how
would it be administered & tabulated, and what would the questions be?
What questions would you ask
either a carrier, driver or potential driver to determine what is lacking in the
industry and what we could realistically do to rectify the problem? Remember,
throwing money at the problem doesn’t always work and would increase the cost of
our products. How would you recommend the survey be administered? How would
you ensure candid responses?
Be creative! Think of
questions that would prompt realistic answers
American Trucking Association,
Individual Transportation Companies
We are looking for something
realistic, innovative, and easy to administer.
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by Hershey Foods US Marketing:
"How can Hershey Foods reach out to
Hispanic teen consumers on the Internet in the US?"
Background: Hispanics are a
strong and growing force in America, but are being underserved by Hershey
Foods. Recent initiatives to address this include signing popular Mexican
singer Thalia to a 3-year spokesperson contract and the acquisition of the
Mexican confectionery company Lorena - which markets the popular Pelon Pelo
Rico brand. They export the brand to the US, but it is currently
According to studies by Nielsen Media Research, one in five teens in the
United States (20%) is of Hispanic descent. Between 1993 and 2001, the
Hispanic teen population grew 30%, while the non-Hispanic population grew 8%
during the same period. By 2020, the Hispanic teen population is expected to
grow 62% compared to 10% growth in the number of teens overall.
Regarding internet usage, over 11 million Hispanics are currently online and
spend more time online than the average non-Hispanic consumer. While
Hispanic internet usage has grown dramatically in recent years, total
Hispanic usage is 45%, compared with 75% for overall general market usage.
Quick to master new technologies, teens have flocked online with 83% of
total Americans currently using the internet.
Hershey is considering what the appropriate role is for the web in marketing to
companies are successfully marketing to Hispanic teens via the web in the
US. Identify opportunities for Hershey to leverage the web to meet it's
objectives in marketing to this target. Recommend appropriate strategies,
plans and tactics including budget direction.
Hershey's Latino website:
Grupo Lorena website:
Cheskin Research Article on of the Hispanic
Hispanic American Center for Economic
Hispanic Magazine Article:
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Hershey Foods Challenge Schedule and Procedures:
Submittal (also complete written proposal submittal instructions, below) — Be sure to view the rules,
registration and forms.
You must submit
for a Hershey Foods Challenge
via US postal mail to:
Let's Get Real
Hummelstown, PA 17036
Written Proposal Submittal (also
complete registration forms submittal instructions, above)
— You must submit your written proposal for a Hershey Foods Challenge
in acceptable electronic format*
AND a Copy to: LGR@epix.net
*Acceptable electronic formats for your written proposal are:
Microsoft Word (.doc), Microsoft Excel (.xls), Microsoft
PowerPoint (.ppt), or simple text file (.txt). If separate graphics or scanned
images are included, they should be in gif, jpg, or jpeg format.
Oral Finals Notification
If your solution is selected as a finalist, your team coordinator will be notified by
2005 that your team has been chosen to present your solution at the oral
finals. The finals will be held on Tuesday,
April 5, 2005
at Hershey Foods Corporate Headquarters,
100 Crystal A Drive, Hershey PA.
NOTE: Only finalist
student team members and their adult team coordinator are invited to attend the
oral presentation finals at Hershey Foods Corporate Headquarters. Hershey Foods
is not prepared to host student
family members or additional school faculty at this facility. Please visit
www.HersheyPA.com to view current events
and attractions available to the public in the Hershey area.
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